Rana Daggubati, Sujoy Ghosh insist content is different for OTT and theatres

With a number of movies skipping the theatres and releasing immediately on streaming platforms, together with Amitabh Bachchan and Ayushmann Khurrana’s Gulabo Sitabo, and Vidya Balan’s Shakuntala, the trade has been debating the enterprise impression of the choice. Theatre house owners have made their displeasure with the transfer whereas the movie trade and stremaing companies have defined their causes.

In a dialog, nonetheless, actor Rana Daggubati and filmmaker Sujoy Ghosh insist it’s not an both or possibility as completely different platforms work for various sorts of initiatives.

A Pinkvilla report quoted Rana as saying, “Everyone takes a call on what is OTT and what is film. As a company, as an organisation or even as actors, what we realise is that anything that leads to drama and issues of censorship, where one can’t tell that story on theatre, we completely moved all of that to OTT. But, anything that is still large and spectacle, we will continue to back it for the theatres for a simple reason that man has; from the time of Colosseum, we needed a place to go together and watch something big. There’s a more dramatic way of narrating characters in anything that is OTT. But, when you watch Star Wars or Avengers and when you watch anything that is big and you want it to blow your mind off, that usually has to come back to the cinemas.”

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Sujoy additionally mentioned OTT offers makers extra independence. He mentioned, “This COVID is just a medical situation and if tomorrow there is a tablet saying that the COVID is going to away if you popped this tablet, everyone is going to flock back to the theatres. I am making a product for cinema, my thinking is different, my writing is different, my approach to the whole thing is different, whereas on the OTT I am a little freer, more open to doing and writing and I have a longer time to tell a story. So, as a creative person, I get different forms of liberations given the platforms. But I think there are all here to stay, none of them is going anywhere, they are all going to co-exist. COVID per se is just a medical condition.”

Soon after it was introduced just a few titles might be launched immediately on its video platform, theatre house owners expressed their displeasure on the growth. However, the Producers’ Guild of India mentioned in a press release, “It is disappointing to see abrasive and unconstructive messaging from some of our colleagues in the exhibition sector.”

INOX had mentioned in a press release earlier, “INOX would like to express extreme displeasure and disappointment on an announcement made by a production house today, to release their movie directly on an OTT platform by skipping the theatrical window run. The decision of the production house to deviate from the globally prevalent content windowing practice is alarming and disconcerting.”

PVR additionally expressed disagreement with this launch mannequin and mentioned in a press assertion, “We are disappointed with Gulabo Sitabo’s decision to go straight to a streaming platform. We were hoping that the producers would accede to our request to hold back their film’s release till cinemas reopened.”

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