Maruti Suzuki launches fifth round of ‘MAIL’ initiative

The nation’s largest carmaker Maruti Suzuki India on Tuesday introduced the fifth spherical of its ‘Mobility & Automobile Innovation Lab’ (MAIL) initiative, inviting entries from early startups in mobility and vehicle house.

So far, the corporate has collaborated with 18 startups chosen within the earlier 4 rounds of the MAIL programme, Maruti Suzuki India (MSI) stated in an announcement.

Commenting on the initiative, MSI Managing Director & CEO Kenichi Ayukawa stated, “As a next step, in the fifth cohort, we look forward to engage with more startups with innovative ideas for the automobile industry. Entrepreneurs with disruptive ideas, especially in light of the ongoing pandemic situation, can apply for the fifth cohort of our MAIL initiative”.

The MAIL programme has accomplished two years of collaborating and selling the startup fraternity, he stated, including “We have successfully engaged with 18 startups and have enabled 10 POCs (proof of concepts)”.

Launched in January 2019, MAIL helps the startup ecosystem by offering them with business publicity. It presents them a chance to work on know-how and options that may be utilized in real-world enterprise situations, the corporate stated.

Maruti Suzuki has partnered with GHV Accelerator – an Indo Japanese early-stage seed fund – to establish and tackle the early-stage startups with modern and customer-oriented options, it added.

“The participating startups will be provided with an opportunity to turn their innovative ideas into practical disruptive solutions and showcase their entrepreneurial capabilities. As of today, Maruti Suzuki has on-boarded two startups as business partners,” it stated.

Out of the 18 startups at the moment related to MSIL, 4 are present process acceleration with the corporate, the assertion famous. PTI RKL BAL BAL