Maruti Suzuki launches 5th round of ‘MAIL’ initiative for start-ups

Maruti Suzuki launches 5th round of ‘MAIL’ initiative for start-ups

New Delhi: Maruti Suzuki India Limited (MSIL) has invited entries from startups for the fifth cohort below its Mobility & Automobile Innovation Lab (MAIL) initiative. Maruti Suzuki has collaborated with 18 startups chosen within the earlier 4 rounds of the MAIL program.

Maruti has invited functions from early-stage startups which are working in mobility and car house. 

Launched in January 2019, MAIL helps the startup ecosystem by offering them with business publicity. MAIL affords them a chance to work on know-how and options that may be utilized in real-world enterprise situations.

The chosen startups get a chance to undertake paid proof of idea (PoC) with the corporate to develop business prepared options for any stay case throughout enterprise capabilities like – Marketing & Sales, Engineering, Service, Production, Logistics, Warehousing, Spare Parts and Accessories. The startups additionally get a chance to implement their revolutionary options and validate them for enterprise readiness.

“We are extremely delighted to have completed two years of collaborating and promoting the startup fraternity through our MAIL program. We have successfully engaged with 18 startups and have enabled 10 POCs. As a next step, in the fifth cohort, we look forward to engage with more startups with innovative ideas for the automobile industry. Entrepreneurs with disruptive ideas, especially in light of the ongoing pandemic situation, can apply for the fifth cohort of our MAIL initiative,” Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited stated.

Maruti Suzuki has partnered with GHV Accelerator – an Indo Japanese early stage seed fund, to determine and tackle the early-stage startups with revolutionary and customer-oriented options. The collaborating startups will probably be supplied with a chance to show their revolutionary concepts into sensible disruptive options and showcase their entrepreneurial capabilities. As on as we speak, Maruti Suzuki has on boarded two startups as enterprise companions.

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Out of the 18 startups at the moment related to MSIL, 4 are present process acceleration with us.

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