Flipkart Big Billion Days sale records 666 million visits, 110 orders placements per second
New Delhi: India’s homegrown e-commerce market Flipkart’s annual flagship occasion –Big Billion Days – registered 666 million visits, with over 52 p.c of those visits recorded from Tier III cities and past. The platform witnessed 110 orders placements per second.
The 6 day occasion from October 16 to October 21 noticed affords from a variety of merchandise equivalent to cell, TVs & Appliances, Electronics & Accessories, Fashion, Beauty, Food, Toys, Baby Care, Home & Kitchen, Furniture, Grocery and extra.
In the primary 5 days, Flipkart delivered 10 million shipments with over 3.5 million shipments delivered by Kirana companions. 60 p.c of the sellers had been from Tier II and Tier III cities.
Flipkart noticed 1.5X variety of transacting sellers in comparison with final yr, whereas the variety of crorepati sellers went up 1.5X , the variety of Lakhpati sellers noticed a 1.7X soar.
Tier III clients drove the sale of huge home equipment with practically 50 p.c demand coming from these areas. Premium phase of smartphones noticed a development of three.2X. 1 TV was bought each 2 seconds and 1 Microwave was bought each 14 second.
Electronics class witnessed 2x YOY Growth with laptops, desktops,audio, IoT, digital camera and pill being high promoting. Nearly 3.5 Million Audio gadgets & equipment the place 1M headphones had been bought by the top of day 1. 11 headphones bought each second until day 1 whereas Apple Airpods bought 1 each four seconds; 1 Home theatre/soundbar bought each 2 seconds; 1.5 orders per second had been positioned for furnishings; and Beauty, General Merchandise and Home noticed a 100% development.
WFH furnishings phase witnessed the best development within the furnishings class. Flipkart set-up virtually 50000 WFH desks throughout India, and furnished 1 Indian home in each Three seconds
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Nandita Sinha, Vice President – Customer Growth & Engagement, Flipkart mentioned, “Flipkart’s goal this festive season has been to convey resilience again into the group. The resurgence of consumption is predicted to stay even after TBBD, as we proceed to uplift your entire ecosystem.
Flipkart customers procuring throughout The Big Billion Days will be capable to avail a 10% prompt low cost by their SBI Debit and Credit Cards. Furthermore, no-cost EMIs will probably be made accessible to customers by affords from Bajaj Finserv EMI automobiles and different main financial institution credit score and debit playing cards. Flipkart has additionally partnered with Paytm to supply assured cashback to customers paying by Paytm Wallet and Paytm UPI. Debit-card EMIs on choose playing cards (with no minimal stability) and Flipkart Pay Later will convey credit score entry to customers.
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