Flipkart acquires augmented reality firm Scapic to enhance user experience

Walmart-owned Flipkart on Tuesday mentioned it has acquired Bengaluru-based augmented actuality firm, Scapic, a transfer that can assist the e-commerce main improve its immersive procuring expertise capabilities.

“Through the acquisition of Scapic, the Flipkart Group will acquire a 100 per cent stake in the company and welcomes onboard a talented team of experienced developers and designers,” an announcement mentioned.

This workforce will work in the direction of accelerating the corporate’s efforts to offer deeper digital camera experiences, digital storefronts and new alternatives for model promoting on its platform, it added.

However, the corporate didn’t disclose the monetary particulars of the transaction.

With the pandemic bringing a couple of change in shopper behaviour and a rise in on-line adoption, Flipkart has been specializing in enhancing shopper experiences via a number of investments, together with strengthening expertise capabilities, the assertion mentioned.

In addition to offering native language interfaces on its platform for shoppers throughout the nation, the corporate additionally recognises the Indian shoppers’ choice for experiences that replicate the tangible procuring course of, Flipkart famous.

“As we make investments that focus on developing and nurturing the retail ecosystem, we are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience. I welcome the Scapic team to Flipkart as we continue our efforts to provide deeper value to our customers,” Flipkart Group CEO Kalyan Krishnamurthy mentioned.

Founded in 2017 by Sai Krishna V Okay and Ajay P V, Scapic is a cloud-based platform which permits creation and publishing of Augmented Reality (AR) and 3D content material, at the moment serving shoppers throughout e-commerce and advertising.

Earlier this month, Flipkart had acquired Intellectual Property from Mech Mocha to strengthen its gaming technique, and made a strategic funding in USPL – a premium youth-focused vogue agency that operates manufacturers like Wrogn – to strengthen its vogue portfolio.

Last month, Flipkart Group had made a Rs 1,500 crore funding in Aditya Birla Fashion and Retail Ltd (ABFRL). PTI SR DRR DRR