Ensure ads on online gaming, fantasy sports do not promote activity prohibited by statute or law: Centre directs broadcasters
New Delhi: The Centre on Friday (December 4, 2020) issued an advisory on commercials on on-line gaming, fantasy sports activities, and many others and directed broadcasters to make sure that advertisements on on-line gaming and fantasy sports activities don’t promote exercise prohibited by statute or legislation.
The Ministry of Information & Broadcasting, together with the Ministry of Consumer Affairs and Ministry of Electronics & Information Technology held a gathering on November 18 with Advertising Standards Council of India (ASCI), News Broadcasters Association (NBA), Indian Broadcasting Foundation (IBF), All India Gaming Federation (AIGF), Federation of Indian Fantasy Sports (FIFS) and the Online Rummy Federation (ORF) and agreed that ASCI would difficulty an applicable guideline for the good thing about the advertisers and broadcasters to make sure that the commercials are clear and shield customers.
Following the assembly, the rules have been issued by the ASCI on November 24, which is able to come into impact from December 15.
“All broadcasters are advised that the guidelines issued by ASCI are complied with and advertisements broadcast on television adhere to the guidelines of the ASCI. It may also be ensured that advertisements do not promote any activity which is prohibited by statute or law,” mentioned Centre.
The official assertion learn, “It had come to the notice of the Ministry of Information & Broadcasting that a large number of advertisements on Online Gaming, Fantasy Sports, etc have been appearing on television. Concerns were expressed that such advertisements appear to be misleading, do not correctly convey to the consumers the financial and other risks associated thereof, are not in strict conformity with the Advertising Code laid down under Cable Television Networks (Regulation) Act, 1995 and the Consumer Protection Act, 2019.”
As per the advisory, no gaming commercial could depict any particular person below the age of 18 years, or who seems to be below the age of 18, engaged in taking part in a recreation of on-line gaming for actual winnings or recommend that such individuals can play these video games.
Every such gaming commercial should additionally carry the next disclaimer:
a. Print/static: This recreation includes a component of economic threat and could also be addictive. Please play responsibly and at your personal threat.
i. Such a disclaimer ought to occupy at least 20% of the house within the commercial.
ii. It also needs to particularly meet disclaimer tips 4 (i) (ii) (iv) and (viii) specified by the ASCI code.
b. Audio/video: This recreation includes a component of economic threat and could also be addictive. Please play responsibly and at your personal threat.
i. Such a disclaimer should be positioned in regular talking tempo on the finish of the commercial.
ii. It should be in the identical language because the commercial.
iii. For audio-visual mediums, the disclaimer must be in each audio and visible codecs.
The commercials mustn’t current ‘Online gaming for real money winnings’ as an earnings alternative or an alternate employment possibility. The commercial also needs to not recommend that an individual engaged in gaming exercise is in any far more profitable as in comparison with others.
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