Shoppers throng Mahatma Phule Mandai in Pune ahead of Diwali.

Diwali with a difference: NGO runs campaign to help marginalised people

In retaining with the spirit of the festive season, a Pune-based non-government organisation (NGO) is working a pan-India initiative by distributing “Diwali happiness kits” that embody groceries and hygiene necessities. Apart from this, it is usually procuring materials from native companies.

The Mukul Madhav Foundation is reaching out to over 3,00,000 marginalised folks throughout 24 states. The kits, being distributed this week, embody rice, flour, semolina, tea powder, pulses, gram flour, sugar, poha, spices, cleaning soap, biscuits, edible oil, sanitary napkins, masks, and festive decorations. The basis has been working with marginalised communities to offer higher healthcare and academic amenities.

“The products have been procured from over 120 small scale local businesses, micro-entrepreneurs, self-help groups and foundations engaged in skill development,” Ritu Prakash Chhabria, managing trustee of the inspiration stated.

For occasion, the inspiration has included diyas (earthen lamps) made by differently-abled college students of the ADAPT, a basis that works with the scholars in Mumbai. It has additionally procured masks from the Sharda Social Welfare Trust in Gujarat. The belief has been concerned with specially-abled ladies and kids. The basis has additionally procured groceries from a kisan sanghatana in Madhya Pradesh and sanitary napkins from a ladies’s self assist group.

In Maharashtra, the inspiration has distributed 17,000 kits up to now and is distributing 20,650 kits in complete. Each package prices about Rs 1,000 and can help a household for 21 days. The basis is distributing 70,000 kits throughout India.

Chhabira additionally stated that the initiative is being funded by corporates like CavinKare, Finolex Industries Ltd, Marico, Hinduja Foundation, Nestle, Indorama, IndusInd Bank, SBI Foundation and others.

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