Diwali: British national of Indian origin creates ‘ghee diyas’ to revive age-old customs
Mumbai (Maharashtra): A British nationwide of Indian origin, Sameer Mahajan, has kickstarted an endeavour to advertise `ghee diyas` this Diwali to revive the age-old historic practices of the nation. Sameer Mahajan, who returned from London earlier this 12 months, is at the moment dwelling in his hometown in Maharashtra`s Thane.
Mahajan, who’s an entrepreneur, is busy producing home-made `ghee diyas` to deliver again the normal manner wherein Diwali was celebrated in Ayodhya when Lord Rama had returned after his conquer `Ravana.`
Speaking to ANI about his enterprise `Sulata`, the 41-year-old entrepreneur stated that he’s making an attempt to deliver the genuine Indian aromas to the forefront via his merchandise, including “I have tried to run on the periphery of aroma, whether its aromatic spices or diyas.”
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Talking about his vary of `ghee diyas`, Mahajan stated, “The product is Sughandeep. As the name connotes Sugandh and deep, so that is a fusion. In today`s times, we are all reviving a lot of old things, old customs.”
“For a person like me who has lived in London for like 15 years now, I believe that there is a reason why things and age-old practices are said to be done. There is a reason why a particular thing is said in our scriptures like Vedas and Upanishads. I did a little homework on them and came up with the ghee diyas,” he added.
According to Mahajan, the normal selfmade ghee lamps can be found in two variants, vegan-friendly Vanaspati ghee lamp with a rose perfume and a cow ghee variant with a Jasmine flavoured perfume.
He additional stated, “I want to work with the `Make-In India` concept here at `Sulata`. We (India) can be `Atmanirbhar,` we have all resources. The best part is that we have a big market. I want to take our products to an international platform to show the world that this is what India has to offer.”
“This is the time as Mr. Modi (PM Modi) said that everybody has to be Atmanirbhar now. We all should go vocal for local,” he added. Besides lamps, `Sulata` has a variety of conventional spices and a particular oil that Mahajan alongside together with his mom and their house-help create at their Thane residence.
He elaborated upon the importance of lighting conventional `ghee diyas` on the pageant of lights, including “Diwali has meaning and links in all our previous history. Since the festival is celebrated during the winter season, ghee is good and the more you go up north in India, the colder it gets.” “When you light a ghee diya, that aura and warmth that the ghee creates soothe you,” he added.
Besides the 2 `ghee diyas`, Mahajan has additionally provide you with a particular lamp — Bhimseni Jot — that’s composed of the purest camphor, the `Bhimseni`. The founding father of `Sulata` credit Prime Minister Narendra Modi`s `Make in India` and `Atmanirbhar Bharat` (self-reliant India) initiative for the inception of his enterprise. He is utilizing the facility of social media to market and promote his produce.
With the COVID-19 pandemic rendering many jobless, a lot of the Indians are pledging to go `vocal for native` this Diwali season as advocated by the Government of India. Promoting the identical together with his genuine home-made merchandise, Sameer Mahajan is trying to deliver the enjoyment of celebrating Diwali within the conventional model together with his fragrant `ghee diyas` or his `Sughandeeps`.
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