96 per cent Indians say they plan to upgrade their entertainment equipment in the next six months.
Business

Consumer poll suggests Indians willing to spend more on entertainment, premium content

Majority of respondents in India are keen to pay extra for a premium subscription for enhanced video and audio high quality, mentioned a brand new client research by Wakefield Research performed in 4 nations for Dolby Laboratories.

The research was performed between October 1 and 16, 2020, amongst respondents in China (2,000), France (1,000), India (1,000), and the US (1,000).

The India leg of the research performed throughout six cities, together with New Delhi, Mumbai, Chennai, Kolkata, Hyderabad and Ahmedabad, was aimed toward understanding the altering content material consumption habits throughout the pandemic, Dolby Laboratories mentioned.

“Indian consumers are now prioritising and seeking better experiences possibly driven by long hours spent at home. Indian consumers are spending more on quality in order to better connect with content and to connect with each other,” the survey mentioned.

As per the survey, 96 per cent Indians say they plan to improve their leisure gear within the subsequent six months.

“Despite all of the challenges of this past year, this study has illustrated the power of entertainment in bringing us together with those that are most important to us,” mentioned Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories.

The survey identified that COVID-19 has pushed many Indians to make use of leisure as a manner of unwinding and 66 per cent of Indian respondents mentioned they use it as a possibility to chill out.

95 per cent Indian respondents received into new varieties of content material they didn’t watch earlier than, the survey added.

The survey identified 97 per cent of Indian respondents have elevated their month-to-month spends on content material by 48 per cent on a mean in comparison with the beginning of the yr.

Over 85 per cent of Indians respondents who participated within the survey have prior to now six months already invested in upgrading their streaming companies. PTI SVK ANS ANS

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