Apple CEO Tim Cook attributed at least part of the success to the company’s new online retail store in the country

Apple enjoys record September quarter in India

Apple Inc.’s new on-line retailer helped the corporate rating a gross sales document in India within the September quarter, the California-based expertise large mentioned in an earnings name.

“Geographically, we set September quarter records in the Americas, Europe and the rest of Asia Pacific. We also set a September quarter record in India, thanks in part to a very strong reception to this quarter’s launch of our online store in the country,” mentioned Tim Cook, chief government of Apple.

While the corporate didn’t disclose its fourth-quarter revenues from India, its revenues from the remainder of Asia Pacific area (which excludes China) grew by 10% year-on-year.

Cook mentioned that no less than a part of the success is as a result of firm’s new on-line retail retailer within the nation.

According to analysts, Apple has seen success in India with its iPhone SE and iPhone 11 fashions, each of that are cheaper than its different telephones bought within the nation.

“Apple is finally paying attention to India,” Rushabh Doshi, analysis director at tech market analyst agency Canalys, mentioned not too long ago.

Doshi mentioned the net retailer offers “several new angles” to Apple’s go-to-market technique in India, like using trade-in programmes and bundling its Airpods with iPhones to make them extra interesting.

He mentioned that the brand new and pricier iPhone 12 will probably be a troublesome promote in India and the corporate’s pricing technique within the nation wants “serious consideration”.

Analysts have additionally mentioned that provide constraints confronted by Chinese manufacturers, because of the pandemic and restrictions positioned by India on Chinese shipments amid geopolitical tensions, has made it simpler for manufacturers like Apple and Samsung within the nation. Both firms grew their enterprise within the nation over the previous two quarters, whereas all Chinese manufacturers noticed their market shares decline.

Apple’s development in India, nevertheless, comes at a time when iPhone gross sales fell about 20% year-on-year worldwide. Apple was pressured to shutter shops in a number of nations as a result of pandemic and mentioned it’s nonetheless going through provide chain points. The firm needed to launch the iPhone 12 sequence late this 12 months, and so they weren’t included within the September quarter earnings report.

The development in India was additionally a part of a document September quarter for the corporate. Apple reported $64.7 billion in income and all-time data for its Mac and companies enterprise. Cook mentioned the necessity for units that may help in schooling and do business from home has helped the Mac enterprise.

The firm made greater than $9 billion in gross sales from Macs globally, whereas the iPad enterprise grew by 46% year-on-year, making greater than $6 billion in gross sales.

The firm didn’t present steering for the December quarter, one thing it has been doing this 12 months, because the pandemic has made enterprise circumstances unpredictable.