Vishwajeet Singh Rana (ex-country head of TBWA Media Arts Lab and ex-Senior Vice President of Ogilvy) has launched an unique designer menswear trend label known as sons + fathers.
Targeted at males who take pleasure in wanting good and worth high quality over amount, sons + fathers gives traditional menswear.
Sons + Fathers has been based with a main deal with offering elegant, rigorously crafted, ethically produced, handmade clothes for males.
“Our philosophy is, fashion comes and goes but the style is eternal hence we believe in timeless appeal and create clothes made of finest quality fabric, which will last you a lifetime if you take care of them. And we partner with small but best, ethical partners,” mentioned Vishwajeet.
He additional provides, ‘each fabric is handpicked individually and we certainly are only for men who take pride in looking good. It is NOT for everyone’.
Vishwajeet Singh Rana, an alumnus of Central Saint Martins, London, not solely designed the garments however he has additionally directed the movie and shot the marketing campaign. So in addition to being an promoting man, he’s a dressmaker, photographer (whose work has obtained exhibited in four nations). A inventive man who likes to put on fits.
It is a capsule assortment, not mass-produced, which implies most items are particular person items – so what you purchase – solely you’ll have.
Men in India have had restricted selection up-till not too long ago however they’ve began taking pleasure of their look.
“When I came back to India in 2006 – I use to struggle to find good clothes for men and use to look forward to my trips abroad so I could shop and stock up. Lot of it has changed now…which is great. We will keep infusing new stuff but we don’t intend to be a mass production label. We will always be only for men with discerning taste,” Vishwajeet additional added.
(This story has been printed from a wire company feed with out modifications to the textual content.)
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