On World Hunger Day Akshaya Patra and Zee Media team up to tackle nutrition challenges

On World Hunger Day Akshaya Patra and Zee Media team up to tackle nutrition challenges

New Delhi: The Covid-19 pandemic has definitely had a lethal affect on well being, economic system, journey, enterprise and different points of livelihood, making bodily wellness and security the necessity of the hour. The world has by no means confronted a starvation emergency like this, say consultants. It may double the variety of folks going through acute starvation to 265 million by the tip of this yr. In India too, youngsters, daily-wage labourers, and migrants to cities from much less developed states are the worst hit. And it’s time that we arise for them. 

On World Hunger Day (May 28, 2020), Zee Media and Akshaya Patra joined fingers to assist tens of millions of youngsters and their households throughout India who proceed to face starvation and insufficient vitamin resulting from COVID-19. Highlighting the enormity of the problem, even earlier than the pandemic struck India had slipped to the 102nd place out of 117 nations within the Global Hunger Index 2019, putting behind its neighbours Nepal, Pakistan and Bangladesh. Plus, as per FAO estimates in ‘The State of Food Security and Nutrition within the World, 2019’ report, 194.Four million folks in India are undernourished. Worryingly, 51.4% of ladies within the reproductive age bracket between 15 to 49 years are anaemic, a grave consequence of the dearth of entry to acceptable vitamin.

It is in opposition to this backdrop that our specifically designed Telethon, anchored by Anil Singhvi, served as a platform to our associate Akshaya Patra to showcase the work it has achieved to mitigate starvation throughout this difficult time and spotlight the position performed by its varied stakeholders. The Telethon additionally noticed trade leaders and celebrities — together with TV Mohandas Pai, Sanjeev Sharma, Akhil Saxena, Raveena Tandon, Lara Dutta, Shankar Mahadevan, Sanjeev Kapoor, Vijay Sethi, Piyush Patnaik, Ritu Jhingon, Umesh Revankar and Shridhar Venkat – be a part of Akshaya Patra for this necessary initiative.

Highlighting the exemplary work already achieved by Akshaya Patra, Mohandas Pai, trustee of The Akshaya Patra Foundation recalled the journey of how the mid-day meal programme began serving 1500 meals in 2000 to its current serving of 1.eight million mid-day meals, each faculty day . In the identical vein, Akhil Saxena, Amazon India vice chairman buyer fulfilment, talked about how his firm in 2017 shaped a partnership with Akshaya Patra to supply fortified milk to five lakh youngsters. In addition, collectively they launched the ‘essential box donation’ by which anybody may purchase the Rs 200 field containing dry rations which is handed over to the Akshaya Patra basis who hand it over to the needy households. Around 17 lakh meals have been delivered via this initiative alone.

Meanwhile, Bollywood actors Raveena Tandon and Lara Dutta, in addition to musician Shankar Mahadevan and chef Sanjeev Kapoor, echoed comparable sentiments once they emphasised how impressed they had been with the work that Akshaya Patra was doing to eradicate starvation and enhance nourishment of youngsters. On the opposite hand, trade captains corresponding to Vijay Sethi, head Corporate Social Responsibility at Hero MotoCorp, Piyush Patnaik, Cargill India MD, and Ritu Jhingon, head of Vedanta Limited’s CSR undertaking, pushed for a pledge to feed the hungry and never rely solely on authorities and corporates.

Finally, Akshaya Patra CEO Shridhar Venkat thanked all supporters and emphasised how 18 lakh youngsters from over 19 thousand colleges had been getting a nutritious meal, each faculty day due to Akshaya Patra’s work. Besides, in 57 days of the COVID disaster, 5.7 crore meals have been given out as a part of their meals aid efforts. He additionally burdened that even when we put aside Rs 5 per day, we are able to save an individual from starvation. People may help Akshaya Patra by both donating, volunteering or becoming a member of the #KnowHungerNoHunger marketing campaign to assist elevate funds and attain out to 1000’s of households with speedy aid help. So on this World Hunger Day allow us to take a cue from the Akshaya Patra basis and pledge to make sure nobody goes hungry ever once more. 

Click on this hyperlink and do your bit to assist the trigger. Additionally, you can even scan and QR Code beneath and make a contribution.

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