Jharkhand’s Deoghar eyes GI tag for ‘Babadham peda’

The well-known Babadham peda of temple city Deoghar might quickly get a Geographical Indicator (GI) tag because the district administration is making efforts in direction of placing up an utility for getting the distinctive distinction for this common candy.

Deoghar Deputy commissioner (DC) Kamleswar Prasad Singh stated that for branding and advertising of Babadham peda, the district administration has determined to use for GI tag.

“Babadham peda Prasad is famous across the country and among crores of devotees who visit here for darshan at Baba Baidyanath Temple round the year. Though this ambitious proposal of getting GI tag for peda is an old one, the district administration has initiated steps now to get it implemented on ground as soon as possible,” stated Singh.

The authorities will apply to the Chennai-based GI Registry for the GI tag. Though this candy manufactured from khoya is just not supplied as prasad at Baba Baidyanath Temple, over time, it has turn out to be a sort of ritual that the majority devotees coming to the temple city would purchase peda and carry it again residence.

Taking the initiative ahead, the district administration held a gathering at Vikash Bhawan with Babadham Peda Traders Association (BPTA) on Wednesday and directed to organize a listing of normal peda merchants from the district.

Deoghar deputy growth commissioner (DDC) Shailendra Kumar Lal mentioned the proposal with involved officers of district administration and directed them to provoke steps for getting the coveted tag.

“GI tagging will increase income of peda traders and give global identity to the product. The financial condition of Peda traders who have been involved in this trade for generations would be enhanced manifold,” stated DDC.

A GI tag is a particular signal, identify used on a product which can be utilized on foundation of its distinctive characterisation and geographical origin, an official stated.

“Once any product gets GI tagging it can also invite fine on copying by anybody outside that geographical region”, the official stated.