Japan’s Zozo says new body-measuring suit overcomes flaws of original

Japanese on-line style retailer Zozo Inc says the successor to its “Zozosuit” body-measuring go well with has solved the failings that sank its earlier model.

The unique polka-dot bodysuit, which when scanned with a smartphone allowed customers to add their measurements and order custom-made garments, obtained large curiosity from the style business however didn’t drive gross sales amid complaints of poor sizing.

Zozo’s engineers had reworked their algorithms and elevated the variety of measuring markers to 20,000 from 400 beforehand for the “Zozosuit 2”, Chief Operating Officer Masahiro Ito mentioned in an interview.

“We have spent the last two years getting rid of every issue that people had so the entire process is more robust,” he advised Reuters.

“Last time we were going too fast. Right now, I don’t think we need to be too careful either,” mentioned Ito.

Accurate and easy-to-use physique measuring expertise is being focused by on-line style retailers attempting to scale back returns.

Zozo, which is managed by SoftBank’s home web enterprise, can be searching for companions in health, healthcare and different sectors.

The firm hopes to supply the go well with inside a 12 months. The new design will be produced at low-cost by way of an simply scalable printing course of, Ito mentioned.

Best recognized for the Zozotown on-line mall, the agency additionally provides the “Zozomat” for measuring ft, which it says has minimize sneakers returns by round a 3rd.

Founder Yusaku Maezawa exited the agency final 12 months. He has attracted greater than 10 million Twitter followers with money giveaways and a plan to orbit the moon on a SpaceX rocket.

(This story has been revealed from a wire company feed with out modifications to the textual content.)

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