ICC T20 World Cup 2020 becomes most watched event in women’s cricket history
The International Cricket Council (ICC) on Monday revealed document viewing figures of the ICC Women’s T20 World Cup 2020, which has change into one of the vital watched ladies’s sporting occasions in historical past as the game continues to set new benchmarks on and off the sphere.
The marquee match has already clocked up 1.1 billion video views through ICC digital channels, which is greater than 20 instances the video views delivered within the earlier version performed within the West Indies in 2018 and 10 instances the earlier most profitable ladies’s cricket occasion, which was the ICC Women’s Cricket World Cup in 2017.
These figures make the 2020 Women’s World Cup the second most profitable ICC occasion ever after the ICC Men’s Cricket World Cup 2019 and that development continued through broadcast with the ultimate attaining document viewership worldwide.
The ICC revealed that the dwell viewing hours recorded in Australia have been 13.45 million which is 473% increased than the 2018 match, pushed by their internet hosting and a rise in protection on the free-to-air channels.
The summit showdown performed between the hosts Australia and India recorded a mean viewers of 1.2m viewers, making it essentially the most watched ladies’s cricket match in Australian broadcast historical past.
India’s success in making it to the ultimate boosted viewers curiosity, with complete viewership for the knockout phases recorded at 423% increased than 2018.
India dwell viewing hours have been 86.15m which is 152% increased than the 2018 match, pushed by India’s success and the printed of choose India matches by Star Sports, in 5 languages (English, Hindi, Tamil, Telegu and Kannada) in India.
Meanwhile, dwell viewing hours in South Africa have been 647,000 which is 40% increased than 2018, the ICC press launch said.
South Africa’s semi-final loss to Australia was essentially the most watched match of the match with 39,000 common viewers. This is 54% increased than essentially the most watched match in 2018, which was South Africa v England group stage match with 25,000 common viewers.
Despite the time zone problem, UK dwell viewing hours have been solely 8% decrease (at 5.32m) than the 2018 match, the place England made it to the ultimate.
England’s opening group match towards South Africa was essentially the most watched match with 259,000 common viewers. This is the very best UK viewers for a bunch stage match at an ICC ladies’s Event on document. (Since 2009 when BARB information started).
Reflecting on the identical, ICC Chief Executive Manu Sawhney stated the excellent international viewership numbers exhibit the ability of ladies’s cricket and reinforces the board’s perception to advertise the ladies’s sport additional.
“We are delighted with these excellent international viewership numbers that exhibit the ability of ladies’s cricket to draw big audiences throughout the globe. It reinforces our perception that there’s a important alternative across the ladies’s sport and collectively we should put it up for sale additional so extra followers can take pleasure in it, extra youngsters are impressed by it and sponsors and broadcasters need to be part of it,” he stated.
Australia clinched their fifth title on the ICC T20 World Cup match after defeating India by 85 runs within the ultimate of the 2020 version of the showpiece occasion on the Melbourne Cricket Ground (MCG) on March 8.
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