Gameloft and ZEE5 enters into a strategic partnership to launch online gaming
Gameloft Distribution Solutions, a pacesetter within the cellular leisure gaming market having been into the house for 20 years, is proud to announce that it has been chosen by ZEE5, India’s Entertainment Super-app to energy the video games on to its platform as part of its technique to deliver healthful leisure underneath one roof. Under the partnership, high-quality snackable hyper-casual on-line video games are being curated to deeply interact the viewers by including a dose of thrill & competitiveness for the customers.
The new PLAY5 on ZEE5 video games leverages Gameloft’s twenty years of experience in creating gaming providers for greater than 300 carriers on this planet. Thanks to Gameloft’s provide, Entertainment Service suppliers can launch their totally customizable branded sport providers with monetization & full transparency on their analytics.
Rajneel Kumar, Business Head Expansion Projects & Head of Products, ZEE5 India mentioned, “We want to be the country’s entertainment super-app and our partnership with Gameloft is yet another step in that direction. We are constantly evolving as a platform and now boast multiple offerings for a diverse set of audiences and taste clusters – from bespoke content library across Originals, Movies, Catch-up shows to Kids content and Music. With PLAY5, it is yet another use case that we have added by staying true to our philosophy of being a super-app. We are committed to making ZEE5 reach out to consumers at every stage of their life and serve uninterrupted entertainment via various offerings anytime, anywhere.”
“We are committed to the true potential of gaming in India and therefore had been continuously working towards offering content in the manner which offers ease of consumption for the masses & our online games enables mass casual users to have a shot of adrenalin to pump up their energy levels. We shall continue to strive towards offering gaming in a manner which suits the larger section as they evolve. We are pretty convinced that with a Partnership with Zee5, a leading entertainment player on digital space, we shall have rapid adaptation and transmission of gaming into the world of uninitiated” defined Florent Vallauri, Managing Director South East Asia Pacific(SEAP) at Gameloft. “Gameloft’s longstanding expertise in the mobile ecosystem allows us to create top-performing platforms and services, adapted to the needs of each of our partners.”
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