Fever Network goes live with ‘Happiness Partner’ to aid small, medium businesses

Fever Network, the nation’s main radio community and home to the most well-liked radio stations, Fever FM, Radio Nasha and Radio One is now reside with its newest marketing campaign – ‘Your Happiness Partner’.

The initiative goals to help the Small and Medium Enterprises (SMEs) and assist them bounce again sooner with the precise promotion plan and by focusing on the precise viewers.

The coronavirus illness pandemic has impacted the world, and India particularly, in additional methods than one. The financial system goes by way of a difficult time with each business, perform and geography affected. One particular sector to have been affected are the SMEs and small companies who’ve been struggling to get again on their ft and revive their companies.

With the ‘Happiness Partner’ initiative, Fever Network hopes to fast-track their highway to restoration utilizing the model’s experience of reaching out to the related set of listeners with a focused advertising and marketing plan.

Right from the native salons to jewelry retailers, e-commerce firms, QSRs, retail shops & FMCG firms, there are a number of companies that may look to learn from the initiative. The marketing campaign is reside on Fever FM, Radio Nasha and Radio One channels. The on-air listeners merely have to present a missed name on 01141193322 to companion with the Network. Fever group will name again and assist in planning and executing an finish to finish advertising and marketing plan. The marketing campaign additionally extends itself to spreading happiness by way of on-air greetings, invites and shout-outs. Using radio as a personalised greeting card, the listeners may give a contemporary twist to their needs and or shock their family members on-air!

Talking concerning the marketing campaign, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. stated,“What the economy is going through today is unprecedented. A lot of small businesses need support to bounce back resulting in the wheels of the economy to start moving. Fever Network has always been a front runner in spreading positivity and bringing out a demonstrable change in society.”

Jain stated, “We understand that now, more than ever, the SMEs, start-ups and independent businesses need that initial push to get back in action. With ‘Your Happiness Partner’, we aim to give wings to these businesses, using our expertise of on-air promotions& Influencer marketing led by our battery of popular RJs. We do hope this small step goes a long way in reviving enterprises and jumpstart the business!”

About Fever Network:

The Fever Network (operated by HT Media Ltd.) contains of three distinct radio stations – Fever FM, Radio Nasha and Radio One. While Fever FM and Radio Nasha are leaders within the Hindi Contemporary Hit Radio (CHR) and Retro Bollywood area respectively, Radio One is a pioneer within the International format.

The coming collectively of the three manufacturers positions the community because the strongest radio participant with three stations every in Delhi & Mumbai and two stations every in Bengaluru, Chennai & Kolkata. Apart from the above we even have our presence in UP, Pune, Hyderabad and Ahmedabad. The Fever community spans throughout 22 stations and 15 cities, reaching 35MN listeners with a digital attain of two.5MN, whereas offering the widest array of content material, music and promoting choices for our listeners and advertisers.