BCCI announces MPL Sports as Indian team’s official kit sponsor replacing Nike
Indian cricket’s governing physique, The Board of Control for Cricket in India on Tuesday (November 17) introduced MPL Sports because the Indian group’s new official equipment sponsor in a three-year deal. MPL Sports is the sports activities merchandise model from Mobile Premier League (MPL), the nation’s largest esports platform.
BCCI took to Twitter to announce the information with extra particulars on it’s web site.
NEWS : BCCI broadcasts MPL Sports as Official Kit Sponsor for Team India
As a part of a three-year deal, MPL Sports designed and manufactured jerseys might be worn by Men’s, Women’s and the Under-19 INDIAN cricket groups.
More particulars https://t.co/Cs37w3JqiQ pic.twitter.com/VdIWcXGV8M
— BCCI (@BCCI) November 17, 2020
As a part of the deal, India’s Men’s, Women’s and U-19 groups will all put on jerseys, kits designed and manufactured by MPL Sports. The three-year interval commences from November 2020, lasting as much as December 2023. Thus, the Indian group might be seen donning new jerseys of their upcoming collection towards Australia.
As per BCCI’s announcement, MPL Sports has additionally been given the license to retail official Indian cricket group merchandise. This implies that the tens of millions of cricket followers within the nation should buy the Indian group’s jerseys and different merchandise from MPL Sports.
MPL Sports thus has changed American mega model Nike because the official equipment sponsor. Nike had a five-year deal between 2016 and 2020. MPL was based in 2018 by Sai Srinivas Kiran and Shubham Malhotra. The e-Sports agency is headquartered in Bengaluru.
Speaking in regards to the new partnership, BCCI Chief Sourav Ganguly stated: “We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.”
BCCI secretary Jay Shah referred to as the partnership a ‘new frontier’ for sports activities merchandising within the nation.
“The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.”
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